Boise State football season is about to be back and fans all across the State of Idaho are ready for the blue turf to have action on it once again. Even if you aren't a Boise State fan--just having college football back in action for many will offer a sense that "everything is right in the world" once again.

With the development of NIL, it's no secret that college sports will never be the same--they're changing and they are changing quickly. Finally, college athletes are able to earn some money off of their name and likeness instead of the NCAA or their respective universities soaking up all of the financial benefit.

With this development comes a new way that universities and players are seeing their relationships playout. In some instances, athletes are staying in school longer to increase their professional profiles while simultaneously making extra money from NIL deals.  In other instances, athletes are going to schools that may not have been their first or even second choice a few years ago because of opportunities to monetize themselves.

These changes are pushing universities like Boise State to get creative and a new online "shop" is aiming to help every single football player on the team.

Available online now is a chance for any Boise State fan to purchase a "Jersey T-Shirt" of ANY player on Boise State football's roster. The only catch is that in order for the orders to go through--there will need to be at least 25 for each respective player.

We love the idea behind this campaign because Boise State University is driving it--no outside sponsors--and because it enables absolutely any player on the team to be a part of the NIL system, not just the standout all-stars.