Real Madrid have agreed a new three-year partnership with skincare brand Cantabria Labs that covers the Spanish soccer giants’ men’s and women’s teams.

The marketing-focused agreement has been signed with the aim of raising the brand’s profile while promoting its Heliocare, Endocare and Elancyl products.

Cantaria Labs is also a partner of tennis legend and Real fan Rafael Nadal, who serves as a brand ambassador.

“We’re delighted to welcome the Cantabria Labs family due to all the values that unite us,” said Emilio Butragueño, director of institutional relations at Real Madrid.

“They are also leaders in the dermatology prescription market, which is why we’re confident that we have the best allies.”

Susana Rodríguez, managing director and chief executive of Cantaria Labs, added: “At Cantabria Labs, we are committed to protecting the skin in order to celebrate life. Through our collaboration with Rafa Nadal, we have seen that sporting values can be combined with health values to promote better habits.

“By working with Real Madrid, we not only boost our impact, but the team values of Real Madrid also resonate with us as a company.”