Argentina’s football team presented its alternative violet shirt for the Qatar 2022 World Cup this Monday, a design that according to its creators was inspired by “gender equality, diversity and inclusion”, which has created social networks with fans in the traditional model. But it immediately sparked controversy. ,
For the first time in the history of the World Cup, there will be a violet shirt model officially presented at the Floralis Generica at the Plaza de las Nacionales Unidas in the city of Buenos Aires, near Argentina, but which has already been launched virtually by various members . From among those selected from the AFA.
An alternate variant of the model that was launched in July this year will be available for sale next Tuesday, September 6. The price published on the official Adidas website for the Game Shirt model is 28,999 pesos, but there is another package that will cost 16,999 pesos.
The brand, which has provided AFA clothing since 2001, explained that the new shirt was designed in a violet tone, as it was “inspired by gender equality, an initiative that promotes the values of diversity and inclusion.”
“The National Team’s new alternative shirt delivers a powerful message of gender equality, aligned with the values of diversity and inclusion that our brand promotes. Through sport we have the opportunity to transform people’s lives, and Football is one of them. The ideal tool to change reality,” Pablo Lamo, General Manager of Adidas Argentina, said in a statement issued by the company.
In addition to the phenomenal color, the May Sun flares on the lower part of the shirt are in lighter tones, applied to the back of the neck.
Two models are produced entirely in Argentina with one hundred percent recycled content. The manufacturer says it also uses “Heat Ready” technology that keeps skin cool and dry at all times.
“We present our new alternative shirt for the Qatar World Cup. From the hand of our captain, Leo Messi, let’s go to Argentina!”, was the message published by the official account of the Argentina national team on Twitter.
The image of 10 in a purple shirt quickly went viral and generated a huge number of messages on the same social network.
The name of the brand was a trend in our country, with a large number of messages against and also in favor of the new model. One of the most repeated messages was from the official account of Sacchispas, the club that plays in the First Nationals and its main color is purple. “To think they didn’t believe us when we said Leo was from Saca. With Leila to Qatar,” published the always funny Twitter account of the Villa Soldi club.
In addition to Messi, Angel Di Maria, Rodrigo de Paul, Emiliano “Dibo” Martinez, Giovanni Lo Celso, Alejandro “Papu” Gómez, Paulo Dybala, Guido Rodriguez, Julian lvarez and Joaquin Correa participated in the advertising campaign. Players Mariana Larroquet and Agostina Holzier were representatives of the women’s national team.
He was in charge of using the lead model at the final Copa América in Colombia, where he finished third, directed by German Portanova.
In a group photo from the promotion, Lou Celso and “Papu” Gomez can be seen wearing jackets of the same color as the replacement shirts. Then information was leaked that it is a reversible model, its interior is light blue and when it will be launched in the market, its price will be more than 25 thousand pesos.
As for the alternate jersey, the selected team always used blue at the World Cup, until Russia 2018 premiered the black model. The most curious event occurred at the 1958 World Cup in Sweden, when, out of necessity, the selected team had to wear the yellow jersey of the IFK Malmö club, leaving its clothes so that Argentina and Germany would not have clothes. vague.
But this time, the brand was inspired by the color purple that in recent years has become a very representative symbol of rights and affirmation of gender equality.
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