USL team San Diego Loyal unveiled its third jersey for the 2022 season. Made by Charly Fútbol, the design is striking and, at the same time, a wonderful homage to Mexican-American culture.
Introducing the "Siempre Leal" kit celebrating Mexican and Mexican American strength, culture and tradition.
DETAILS: https://t.co/15wzNDFssf@CharlyFutbol | #SiempreLeal pic.twitter.com/i3Gl0wnXZH
— San Diego Loyal (@SanDiegoLoyal) June 15, 2022
Named "Siempre Leal" ("Always Loyal"), the shirt combines some pleasant shades of green and brings a beautiful pattern with the club's initials.
The graphic details are not random. According to the team and the brand, all is inspired by the traditional handmade and long-lasting Mexican Talavera tiles, like those you can see in the San Diego Balboa Park Fountain.
: Lealtad a nuestra comunidad. Lealtad a San Diego. Este es el nuevo jersey de @SanDiegoLoyal. Adquiere la tuya en https://t.co/IiAiOHfyUL : Loyal to our community, loyal to San Diego. Check out the new #SiempreLeal Kit. Go grab yours at https://t.co/gzdzuowoUo pic.twitter.com/Z4dJW3Y5Ks
Inside the neck, the jersey has the motto "Loyal to the soil," while in the back there's space to highlight the work of The Chicano Federation, a non-profit organization whose mission is "to provide empowering opportunities to under-resourced communities."
By the way, San Diego Loyal's commitment to its community doesn't stop there. The club is giving 10 percent of all the jersey sales in support of The Chicano Federation.
Proudly featuring our community partner @ChicanoFed, 10% of all sales from the Siempre Leal kit will benefit the local non-profit which serves 25,000 San Diegans in need each year.
— San Diego Loyal (@SanDiegoLoyal) June 15, 2022
"The Latino community is an integral part of San Diego County," said Liz Ramirez, CEO of Chicano Federation of San Diego County. "We are honored to be a part of the San Diego Loyal's Siempre Leal jersey that showcases the vibrance of our community and will give back to it by donating 10% of the sales to our organization."
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