After a year’s delay, the long-awaited 2022 Uefa Women’s European Championship finally gets underway on 6th July when host nation England take on Austria at Old Trafford in Manchester.
The 16-team tournament may have been pushed back a year but that has done little to temper expectations for an occasion that is expected to break more records in women’s soccer. With 31 games being staged at ten stadiums across nine cities, English soccer’s Football Association (FA) is anticipating ‘the biggest women’s European sport event in history’ and expects it to deliver UK£54 million (US$65 million) in economic activity.
By May more than 400,000 tickets had been sold for games during the competition, meaning it is already on track to dwarf the record 240,000 fans that attended the last edition of the Women’s Euro in the Netherlands in 2017. With broadcasts being beamed into 195 territories, European soccer’s governing body Uefa estimates that the tournament is going to be watched by a live global audience of more than 250 million.
Speaking at the 46th Uefa Congress in Vienna in May, Nadine Kessler, the governing body’s chief of women’s football, said: “The train has not only left the station, but it is well on its journey. This tournament will provide world class football, it will break records, leave a lasting legacy and welcome everyone.”
With just days until kick-off, SportsPro provides a commercial preview of every nation competing at this summer’s Women’s Euro, as well as a rundown of all the sponsors, broadcasters and venues hosting matches.
Federation chief executive: Mark Bullingham
Kit supplier: Nike (UK£400 million, extension signed 2016, expires 2030, covers all England national teams)
Main sponsor: BT (UK£60 million, signed 2019, expires 2024, covers all England national teams)
Other partners: Budweiser, Continental, Dettol, Google Cloud, LG, Lucozade, Nationwide, PayPal, Snickers, Weetabix, Xbox
Social media following: 525.8k (Instagram, Twitter, no dedicated Facebook, YouTube or TikTok) – official accounts of the women’s national team
Federation chief executive: Gerhard Milletich
Kit supplier: Puma (Value not reported, deal extended in 2014, covers all Austria national teams)
Main sponsor: Admiral (Value not reported, duration not reported)
Other partners: Raiffeisan, Tipp3, Volkswagen, Burgenland, Stiegl, Uniqa, ÖBB, Magenta, Kronen Zeitung, Geomix, Coca-Cola
Social media following: 467.9k (Instagram, Facebook, Twitter, YouTube) – official accounts of the association, no dedicated women’s team social media channels
Federation chief executive: Lise Klaveness
Kit supplier: Nike (Value not reported, signed 2015, extended 2020, expires 2026, covers all Norway national teams)
Main sponsor: Telenor (Value not reported, signed 2022, expires 2026)
Other partners: Kiwi Mini Pris, DNB, NRK
Social media following: 223.6k (Instagram, Facebook, Twitter, YouTube) – official accounts of the association, no dedicated women’s team social media channels
Federation chief executive: Conrad Kirkwood
Kit supplier: Adidas (Worth ‘in excess of UK£500,000’, signed 2012, extension signed 2016, covers all Northern Ireland national teams)
Main sponsor: EE (Value not reported, two-year deal announced 2022 as part of Irish FA’s partnership with BT)
Other partners: McDonalds, Samuel Gelston’s Irish Whisky, BT, Adidas, JD, StatSports, Staffline, Electric Ireland, PRO Hydrate, fonaCAB, Nationwide Building Society, Cathederal Eye Clinic, Safefood, Precision, Media Loudmouth, Weetabix, Onecom, Sixt Rent a Car
Social media following: 342.2k (Instagram, Facebook, Twitter, YouTube) – official accounts of the association, no dedicated women’s team social media channels
Federation chief executive: Bernd Neuendorf
Kit supplier: Adidas – (€50 million a year, extension signed 2018, expires 2030, covers all Germany national teams)
Main sponsor: Volkswgen ( €25 million to €30 million a year, signed 2005, extension signed 2019, expires 2024)
Other partners: Bwin, Coca-Cola, Commerzbank, Lufthansa, T-Mobile, Strauss, Ergo, Exasol, Flyeralarm, Rewe
Social media following: 533.5k (Instagram, Facebook, Twitter, no dedicated YouTube or TikTok) – official accounts of the women’s national team
Federation chief executive: Luis Rubiales
Kit supplier: Adidas (Signed 2015, extended 2019, expires 2030, covers all Spain national teams)
Main sponsor: Iberdola (Signed 2016, extended 2019, expires 2025)
Other partners: Pelayo, Finetwork, Halcon Viajes, Principe, Cervezas Victoria, Iberia
Social media following: 375.5k (Instagram, Facebook, Twitter, no dedicated YouTube or TikTok) – official accounts of the women’s national team
Federation chief executive: Jesper Møller
Kit supplier: Hummel (Signed 2015, extended 2019, expires 2030, covers all Denmark national teams)
Other partners: Oddset, Carlsberg, Stark, Arbejdernes Landsbank, Volkswagen, Unisport, Rema1000, Eurosportring, Superligaen A / S
Social media following: 215.4k (Instagram, Facebook, Twitter, YouTube) – official accounts of the association, only dedicated social media account for the women’s team is on Instagram
Federation chief executive: Ari Lahti
Kit supplier: Nike (Signed 2014, multi-year extension signed 2020, covers all Finland national teams)
Other partners: Elisa, Eezy, Ilta-Sanomat, Kesko, LähiTapiola, Motonet, Volkswagen
Social media following: 54.7k (Instagram, Facebook, Twitter, TikTok, no dedicated YouTube) – official accounts of the women’s national team
Federation chief executive: Just Spee
Kit supplier: Nike (Value not reported, first signed 1996, extension signed 2014, expires 2026, covers all Netherlands national teams)
Main sponsor: ING (Value not reported, signed 2014, expires 2022)
Other partners: Dutch Lottery, Albert Heijn, Bitvavo, KPN, ARAG, Coca-Cola, Engie, DHL, Heineken, Sligro Hotels, Unilever, Volkswagen
Social media following: 654.4k (Facebook, Twitter, Instagram, no dedicated YouTube or TikTok) – official accounts of the women’s national team
Federation chief executive: Karl-Erik Nilsson
Kit supplier: Adidas (Value not reported, signed 2013, duration not reported, covers all Sweden national teams)
Main sponsor: Svenska Spel (Value not reported, extension signed 2022, expires 2028)
Other partners: Sport Bladet, Bauhaus, Folksam, ICA, NEH, Scandic, Swedbank, Volvo, Estrella, Fabege, OBOS, Rexel, SJ, Carlsberg, Cmore, Coca-Cola, CTC, Folkspel, Marabou
Social media following: 547.4k (Facebook, Twitter, YouTube, Instagram) – official accounts of the association, only dedicated women’s team account is on Instagram
Federation chief executive: Dominique Blanc
Kit supplier: Puma (US$1.5 million a year, signed 1998, extension signed 2011, covers all Switzerland national teams)
Main sponsor: Credit Suisse (Value not reported, signed 1993, extended 2019, expires 2023)
Other partners: Volkswagen, Swiss International Airlines, Carl F Bucherer
Social media following: 43.5k (Instagram, Facebook) – official accounts of the women’s national team
Federation chief executive: Fernando Gomes
Kit supplier: Nike (Value not reported, signed 1997, extension signed 2017, expires 2024, contract covers all Portugal national teams)
Main sponsor: Sagres (Value not reported, extension signed 2018, expires 2024)
Other partners: Altice, BPI, Jogos Santacasa, Cuf, Sacoor Brothers, Hertz, Vodafone, Placard, Continente
Social media following: 13m (Instagram, Twitter, Facebook, YouTube) – official accounts of the association, no dedicated women’s team social media channels
Federation chief executive: Noël Le Graët
Kit supplier: Nike (€50 million (US$60.8 million) per year, extension signed 2018, expires 2026, covers all France national teams)
Other partners: Crédit Agricole, Orange, Volkswagen, Uber Eats
Social media following: 83k (Instagram, Twitter, no dedicated Facebook, YouTube or TikTok) – official accounts of the women’s national team
Federation chief executive: Gabriele Gravina
Kit supplier: Adidas (taking over from Puma in 2023; €35 million per year, multi-year deal signed 2022, covers all Italy national teams)
Main sponsor: TV Timvision, Eni, Fiat, Posteitaliane
Other partners: Lete, Lidl Italia, Deliveroo, TeamSystem, Socios.com, Emporio Armani, Panini, VivaTicket, Frecciarossa, Costa d’Oro, Fonzies, Conte.it assicurazioni, Peroni, Ali Lavoro, Equilibra, Sextus Italia, TechnoGym Rossini
Social media following: 273.3k (Instagram, Facebook, Twitter, no dedicated YouTube or TikTok) – official accounts of women’s national team
🥳🎶 𝑨𝒍𝒍𝒆𝒛! 𝑨𝒍𝒍𝒆𝒛! 𝑨𝒍𝒍𝒆𝒛! 🎶🥳 🫶 We’re ready for this summer’s UEFA Women’s EURO in England – are you ⁉️#WEURO2022 | #ShowYourHeart pic.twitter.com/pSS3WGoM37
Federation chief executive: Paul Van den Bulck
Kit supplier: Adidas (Value not reported, signed 2014, extension signed 2020, expires 2026, covers all Belgium national teams)
Main sponsor: ING – Value not reported, extension signed 2013
Other partners: Besix, BMW, Carrefour, Coca-Cola, Connections, Côte d’Or, GLS, Herbalife Nutrition, ING, Lotto, Proximus, PwC
Social media following: 151k (Instagram, Facebook, Twitter, no dedicated TikTok or YouTube) – official accounts of the women’s national team
Federation chief executive: Vanda Sigurgeirsdóttir
Kit supplier: Puma (Value not reported, signed 2020, expires 2026)
Other partners: Coca-Cola, N1, Icelandair, Vodafone, LengJan, Landsbankinn
Social media following: 254.6k (Instagram, Facebook, Twitter, YouTube) – official accounts of the association, no dedicated women’s team social media channels
Games: Two group stage matches, quarter-final
Games: Three group stage matches, quarter-final
Games: Three group stage matches
Games: Three group stage matches, semi-final
Games: Three group stage matches, quarter-final
Games: Three group stage matches, semi-final
Games: Three group stage matches
Games: One group stage match
Games: Three group stage matches, quarter-final